The elevator pitch is all about getting your message to a prospective customer in only a few moments. The reason it is important to practice your pitch perfectly is because you never know when you will be face to face with someone who is the perfect candidate for your product or service. The first thing to do is to get your pitch down to less than a minute of all the best your product has to offer.
Once you have honed your sales pitch, practice it a few times and make sure you addressed an issue and provided the solution to that problem all in that shot span of time. Once you have given the pitch, simply hand the customer one of your business cards and wait for the call. If your pitch was perfect and your cards were professionally printed, you put yourself in the best position possible to close a deal.